With the introduction of the new iAd platform, will undoubtedly come new opportunities. Lets take a quick look at who might benefit:
- Application developers: Apple will be paying up to 10x current mobile ad market rates for displaying an iAd!
- Advertisers: More interactive capabilities than ever before. With higher prices, will they see a good ROI?
- Apple: Takes a 40% piece of whatever pie comes to pass. Projected to be up to 50% of mobile ad market!
- iAd developer: Scarce resource, at least in the beginning. High demand. Opportunity foot in mobile/interactive ads door.